b177 Privacy Policy — How We Handle Your Data

b177 operates an online casino and sports betting platform accessible to players in Bangladesh and internationally. In the course of providing our services, we collect and process certain personal data about our users. This Privacy Policy sets out in full detail what data we collect, the purposes for which it is used, with whom it may be shared, how long it is retained, and the rights you have in relation to your personal data.

This policy applies to all personal data collected through the b177 website, mobile experience, customer support channels, and any other service operated under the b177 brand. By creating an account or continuing to use the b177 platform, you acknowledge that you have read this Privacy Policy and consent to the data practices described herein. If you do not consent, you should not create an account or, if you already hold one, you should close it and contact us to request deletion of your data.

b177 collects personal data across several categories depending on how you interact with our platform. The table below summarises the key categories of personal data we process and the primary source of each.

b177 uses the personal data we collect only for the following defined purposes. We do not use your data for any purpose not listed below without first obtaining your explicit consent or being required to do so by applicable law.

• Account creation and management: to create your b177 account, verify your identity, maintain your account settings, and manage your player profile including responsible gaming preferences and deposit limits.
• Payment processing: to process your deposits and withdrawals via bKash, Nagad, Rocket, bank transfer, and other supported payment methods, and to maintain accurate financial records of all transactions on your account.
• Legal and regulatory compliance: to comply with applicable anti-money laundering (AML) obligations, to conduct Know Your Customer (KYC) checks as required, to respond to lawful requests from regulatory or law enforcement bodies, and to enforce our Terms and Conditions.
• Fraud prevention and security: to detect, investigate, and prevent fraudulent activity, bonus abuse, collusion, money laundering, and other prohibited conduct on the b177 platform. This includes monitoring account activity patterns and cross-referencing data points where reasonable suspicion exists.
• Customer support: to respond to your enquiries, complaints, and support requests promptly and accurately, and to maintain a record of communications for quality assurance and dispute resolution purposes.
• Service improvement and analytics: to analyse aggregated, anonymised usage data to improve the b177 platform, personalise your experience where you have consented to personalisation, and to develop new features and services relevant to our Bangladesh player base.

b177 processes your personal data on one or more of the following legal bases, depending on the specific processing activity involved.

• Contractual necessity: processing that is required to fulfil the contract between you and b177 — that is, to provide you with a functioning account, process payments, and deliver the gaming services you have requested. Without this processing, b177 cannot provide its core services.
• Legal obligation: processing that is necessary for b177 to comply with applicable laws and regulations, including AML obligations, KYC requirements, and any lawful order from a regulatory authority or court.
• Legitimate interests: processing that b177 carries out to pursue its legitimate business interests, provided those interests are not overridden by your privacy rights. This includes fraud detection, security monitoring, platform analytics, and responsible gaming monitoring.
• Consent: where we rely on your consent as the legal basis for a specific processing activity — for example, sending you promotional communications or enabling non-essential cookies — you have the right to withdraw that consent at any time by contacting support or adjusting your account settings, without this affecting the lawfulness of processing based on consent before its withdrawal.

b177 does not sell your personal data. We share it only in the specific, limited circumstances set out below. All third parties with whom we share data are required by contract to handle it in accordance with applicable data protection standards.

• Payment service providers: we share necessary financial data with bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and other payment processors to facilitate deposits and withdrawals. These providers act as independent data controllers for their own processing activities and are subject to their own privacy policies.
• Game content providers: we share session identifiers and game-specific technical data with licensed game providers including Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, and Spribe to enable game play, ensure accurate game outcomes, and facilitate dispute resolution.
• Regulatory and law enforcement authorities: we will disclose personal data to regulatory bodies, law enforcement agencies, or courts when legally required to do so, or when we reasonably believe disclosure is necessary to prevent fraud, money laundering, or serious harm to individuals.
• Professional advisors: we may share data with our legal advisors, auditors, and insurers where necessary in the context of a legal dispute, regulatory investigation, or insurance claim. These parties are bound by strict professional confidentiality obligations.

b177 uses cookies and similar tracking technologies on the platform. Cookies are small text files stored on your device that help us recognise you across sessions, maintain your login state, remember your language and display preferences, and analyse how players use the platform so we can improve it over time. We use the following categories of cookies: strictly necessary cookies (required for the platform to function — these cannot be disabled), functional cookies (remember your preferences such as language selection), and analytics cookies (track usage patterns in aggregated, anonymised form to inform platform improvements).

You may control non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the b177 platform — in particular, disabling strictly necessary cookies will prevent you from logging in or making financial transactions. Strictly necessary cookies do not require your consent and cannot be turned off without disabling core platform functionality.

b177 retains personal data only for as long as is necessary for the purposes for which it was collected, subject to any longer retention periods required by applicable law. The following general retention periods apply: account data is retained for the lifetime of your account and for a period of five years after account closure; financial and transaction records are retained for seven years from the date of the relevant transaction in compliance with standard financial record-keeping obligations; KYC and identity verification documents are retained for five years from the date of verification or account closure, whichever is later; support and communication records are retained for three years from the date of the last communication.

When personal data is no longer required and there is no legal basis to retain it, b177 will securely delete or anonymise it. Where anonymisation is used, the resulting data no longer constitutes personal data and may be retained and used by b177 for analytics and platform improvement purposes indefinitely.

Subject to applicable law and certain exceptions set out in this policy and in our Terms and Conditions, you have the following rights in relation to personal data that b177 holds about you. To exercise any of these rights, please contact us using the details in Section 12.

• Right of access: you have the right to request a copy of the personal data b177 holds about you, along with information about how it is being used. We will respond to verified access requests within 30 days.
• Right to rectification: if you believe that personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it. We will act on rectification requests promptly.
• Right to erasure: in certain circumstances, you have the right to request that b177 delete your personal data. This right is subject to limitations — for example, we cannot delete data we are legally required to retain, or data that is necessary to resolve an outstanding dispute.
• Right to restriction: in certain circumstances, you have the right to request that b177 restrict its processing of your personal data — for example, while a correction request is being resolved, or where you have contested the lawfulness of b177's processing of your data.
• Right to data portability: where processing is based on your consent or on a contract, and is carried out by automated means, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to object: you have the right to object to b177's processing of your personal data where that processing is based on legitimate interests. If you object, b177 will cease processing unless it can demonstrate compelling legitimate grounds that override your rights, or where processing is necessary for the establishment, exercise, or defence of legal claims.

To exercise any of the above rights, please contact b177 support at [email protected] with the subject line "Data Rights Request" and a clear description of the right you wish to exercise and the data it concerns. We will verify your identity before acting on any request and will respond within 30 days. Where a request is complex or involves a large volume of data, we may extend this period by a further 30 days and will notify you accordingly.

b177 takes data security seriously and implements a range of technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include 256-bit SSL encryption for all data in transit, encrypted storage for sensitive data at rest, strict internal access controls limiting staff access to personal data on a need-to-know basis, regular security audits and penetration testing, and multi-factor authentication requirements for administrative access to platform systems.

While b177 implements robust security controls, no platform can guarantee absolute security against all possible threats. In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, b177 will notify affected players promptly and without undue delay, and will take all reasonable steps to contain and remediate the breach. If you suspect that your b177 account has been compromised, please contact [email protected] immediately.

The b177 platform is strictly intended for adults aged 21 and above. We do not knowingly collect personal data from individuals under the age of 21. If we become aware that a person under 21 has provided us with personal data or created an account on the b177 platform, we will immediately suspend that account, void any associated transactions, and delete the personal data concerned as soon as practicable. If you are a parent or guardian and believe that a minor in your care has registered with b177, please contact us immediately at [email protected] so we can take prompt action.

b177 reserves the right to update or amend this Privacy Policy at any time. Where changes are material — meaning they significantly affect how your data is processed or your rights as a data subject — we will notify registered players by displaying a prominent notice on the platform upon next login. The date at the top of this policy indicates when the current version was last updated. We encourage you to review this Privacy Policy periodically. Your continued use of the b177 platform after any changes have been published constitutes your acceptance of the updated policy.

If you have any questions, concerns, or complaints about this Privacy Policy or about how b177 handles your personal data, or if you wish to exercise any of your data rights, please contact our support team. We aim to respond to all privacy-related enquiries within 5 business days. For urgent matters relating to account security or suspected data breaches, please mark your message as urgent and we will prioritise your request.

Email us at: [email protected]